Cool Composites?
Ever try to make a composite company look cool and attractive? Not so easy, but possible.
To update their look and make them more appealing, in addition to highlighting the engineering, I coordinated with our photographer to highlight the hardworking employees of the company. I wanted to show potential customers that ECS Composites was not just another faceless corporation, but a company with real people who put in hard work every day to create high-quality products.
To achieve this, I incorporated these values into the branding, website, swag, tradeshow booth, signage, and more. I wanted the company to look modern and sleek, but also approachable and down-to-earth. By showcasing the faces behind the products, we were able to create a more relatable and human image for ECS Composites.
Below is a brief list of what was created for this campaign:
- Updated logo design
- Developed new brand color scheme
- Redesigned website
- Directed photoshoots
- Created exterior signage
- Designed trade show booth
- Designed marketing materials
- Created new merch and swag
- Developed motion graphics for interior TVs and trade shows