Cool Composites?

Ever try to make a composite company look cool and attractive? Not so easy, but possible.

To update their look and make them more appealing, in addition to highlighting the engineering, I coordinated with our photographer to highlight the hardworking employees of the company. I wanted to show potential customers that ECS Composites was not just another faceless corporation, but a company with real people who put in hard work every day to create high-quality products.

To achieve this, I incorporated these values into the branding, website, swag, tradeshow booth, signage, and more. I wanted the company to look modern and sleek, but also approachable and down-to-earth. By showcasing the faces behind the products, we were able to create a more relatable and human image for ECS Composites.

Below is a brief list of what was created for this campaign:

  • Updated logo design
  • Developed new brand color scheme
  • Redesigned website
  • Directed photoshoots
  • Created exterior signage
  • Designed trade show booth
  • Designed marketing materials
  • Created new merch and swag
  • Developed motion graphics for interior TVs and trade shows