At Pavati, creators of the world’s first 100% aluminum wake boats—$600K masterpieces that combine luxury, innovation, and precision—I played a pivotal role in shaping the brand’s presence across both digital and physical experiences. I led the redesign of the front end of their website, ensuring a polished, intuitive interface that reflects the premium nature of the brand. On the boats themselves, I overhauled the operating system UI/UX across multiple screens, creating a seamless and user-friendly experience that complements Pavati’s advanced technology and performance-driven design.

Beyond digital innovation, I worked closely with clients on every aspect of their custom boats, guiding them through the full bespoke process. This included designing wrap graphics, upholstery layouts, flooring patterns, and finishing details—ensuring that each vessel was a true reflection of the owner’s vision while maintaining the brand’s signature quality and craftsmanship. I also contributed to marketing and promotional initiatives, from brochures and event materials to branded merchandise and large-format printing, helping convey Pavati’s message of strength, elegance, and uncompromising attention to detail at every touchpoint.