The gear, called the SMC line, short for Shoot Move Communicate, is for both civilian and military use—a wide variety of gear for all situations. In fact, it’s used by many special forces operators (for obvious reasons you can’t see their faces in the images). High end adaptable, interchangeable gear that will hold up in all kinds of conditions.

The photo shoots for the ads were a blast, which were shot at various locations around the Northwest. Designing for the campaign ads to be used in print, trade shows, affiliate links, press and on social media. I’m confident my contributions worked well with the crew and the brand.