As the company was expanding its customer base, they were looking for an updated style that would appeal to a wider audience. I was given the task of revamping their brand image and creating a fresh, modern look for their 2022 catalog. To start, I decided to rework their previous logo, keeping the core elements but giving it a more contemporary and streamlined look. The new logo captured the essence of GGP’s precision engineering and cutting-edge technology, while also showcasing its forward-thinking approach.

Once the logo was finalized, I worked closely with the photographer to plan the photo shoot for the catalog. We discussed the lighting style, angles, and composition to ensure that the images would showcase GGP’s products in the best possible way. We aimed to capture the essence of the company’s brand values, such as quality, precision, and innovation, through our imagery. The result was a set of stunning photos that perfectly represented GGP’s products and ethos.

The photos we took for the catalog also formed the basis for the accompanying ad campaign. We used the images in various media channels, including print, digital, and social media, to create a cohesive and consistent brand identity across all platforms. The campaign was a great success, and we received positive feedback from customers and industry professionals alike. I am proud to have been part of the team that helped GGP elevate their brand image and position themselves as a leader in the industry.

All photos for this project were taken by Manny G (@the_fix_creative), who’s not only a good friend I’ve worked with many times, but an extremely talented photographer and videographer. He’s highly recommended.